![]() The e-commerce giant has also started selling Amazon Echo devices inside Whole Foods stores. But by December, there were reports of some prices inching higher. In August, Amazon cut prices of some Whole Foods bestsellers by as much as 43 percent. Amazon also likely saves some money on credit card fees when Whole Foods customers pay with one of its branded cards than with another credit card.Īmazon has made some other moves since the takeover. The company is hoping that the perks will get more Prime members shopping from Whole Foods, and get existing customers to shop more frequently. ![]() This week’s announcement marks another big step, and likely not the last. When Amazon purchased Whole Foods for $14 billion last year, it promised that the Prime shipping and entertainment membership program would become the loyalty program of Whole Foods, too.Įarlier this month, it started delivering on that promise by offering free two-hour delivery from Whole Foods to Prime members in four cities. stores.Īmazon customers who aren’t Prime members, but who pay with the regular Amazon Rewards Visa Signature Card, will earn 3 percent back.īoth cards already offer 5 percent and 3 percent back, respectively, on purchases. Starting on Tuesday, Whole Foods shoppers who pay with the Amazon Prime Rewards Visa card will earn 5 percent back at the grocery chain’s U.S. The Amazon-ification of Whole Foods continues.
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